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These are visitors who find your website exclusively through a search engine and not by a referral or advertisement. By having brand vouchers post high-quality and consistent content, you can reach an audience through a trusted champion. According to Harvard Business Review, two thirds of startups fail, and it’s nearly impossible to predict which ones will succeed. While knowing your customers deeply and serving their needs is crucial, many DTC startups still struggle to survive. It creates a fairer market and promotes self-fulfillment for every individual.

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