9 . What Your Parents Taught You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel, https://telegra.ph, is a method to let potential customers learn more about your brand, find solutions to their issues, and then feel comfortable buying from you. Content is more appropriate for each stage of the funnel.

At the top of the funnel informational videos, infographics and checklists grab attention, create leads, and keep the readers entertained. Templates and guides that are gated do well at this stage.

Awareness

At this stage, consumers are aware of the existence of your brand and the solutions you provide. In this stage the content you create is intended to give answers and educate potential customers about the issues your solution tackles and what is content marketing makes it different from competitors.

Take note of the keywords your audience uses when searching online. Through keyword research, you will find out which terms your audience is searching for and which indicate an interest in your product or service. This information can be used to create a content calendar and decide which content pieces should be targeted at these terms.

As a bonus creating content for this part of the funnel can help you build your brand's affinity with your customers. If your customers are aware about your brand, they'll have greater confidence in your ability to solve their issues. This leads to greater conversion rates, whether that's subscriptions to newsletters, purchases or click-throughs to your website.

A well-planned strategy for content will help you close this gap in conversion. If, for instance you observe that the majority of your content is targeted at raising awareness, but not enough influences buyers to make a purchase decision, then you could increase your spending on marketing campaigns that target middle-funnel keywords.

Social media is yet another method to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook allow you to interact with your customers directly giving you the opportunity to showcase your dedication to customer service. This can range from retweeting positive reviews to promoting special deals.

You can also utilize existing content to help buyers move through the funnel, such as case studies or blog posts. If you write a blog post that explains why your product is superior to a competitor's you can share it on social media and invite your readers to sign up for your email list to receive more details. You can also encourage conversions at this point by asking users to include your name on their social media posts once they've used your product. This will motivate other people to do the same and help spread the word about the brand.

Then there is the consideration

A well-planned content strategy should consist of a variety types that attract customers at each stage of the funnel. For example, brand awareness campaigns might include ad content, but they should also feature blog posts and infographics that provide answers to common issues and objections. This content can be further distributed via social media and email to increase organic traffic.

As buyers move through the consideration stage, they start looking for specific characteristics of products that will help them to make a purchasing decision. This is the perfect time to use FAQ pages. Utilize tools for keyword research, such as Ubersuggest or search for popular hashtags within your industry to discover questions that your readers ask. Develop answers to these questions and then put them on your content funnel map.

At this point it is essential to present an unambiguous value proposition that demonstrates to prospective customers how your product or service will solve their problem and make them more money. This content should also highlight the distinctiveness of your brand in comparison to your competitors.

This is a relatively easy stage to measure, since consumers are making a choice whether or not to purchase. Look at metrics like conversion rate, payment figures and click-through rate to determine whether your efforts are producing results.

When consumers reach the advocacy phase they become loyal fans of your brand and are more likely to share your content because they feel strongly about it. This is an effective way to increase your audience. You'll need to create content that is inspiring people to share it instead of only focus on engagement metrics. Utilize Sprout Social, for example to track the number of shares on social media that are a result of your marketing efforts with content. This will give you a more accurate picture of your influence.

Decision

At the decision stage consumers are seeking documents that support their purchase and provides instructions on how to use the product. At this point, they want to be certain that the product will solve their problem and justify the investment. High-quality content is important at this point, such as product guides videos, case studies, and customer success stories. Customers also want to be capable of asking questions and get answers from your support team. It is a great way to impress your customers and inspire them to share their experiences.

At this stage you're hoping that your customer will become a brand advocate and will recommend your product to their friends and colleagues. To convert these advocates into raving customers, you will have to provide them with valuable information that will help them gain the most value from your product or service. Personalized newsletters tutorial videos and free trial offers and loyalty programs are all great ways to do this.

It's time to start focusing on the retention of your audience after it has transformed from leads to paying clients. Content marketing funnels usually focus on revenue as their end goal. However, consumers will remain in contact and interact with brands after making an purchase. This is why it's essential to redefine the funnel as a loop model, rather than a static structure that concludes with revenue.

While traditional funnels for content marketing can help you plan your strategy, they don't account for the complexity of the buyer's journey. Instead reinventing the funnel as a loop model will help you create a more holistic and effective content marketing what is marketing strategy. By planning for every step of the process you'll be able to develop content that will engage your audience and generate conversions. You can then use the information from conversions to enhance and test your strategy. Are you ready to see how this approach will benefit your company? Contact us today and request a complimentary content marketing guidebook.

Retention

A funnel for marketing content can be a useful tool to help brands plan and execute their strategy. It can also provide an understanding of the gaps in their content strategy that need to be filled. If a company has a lot of content geared towards awareness and interest but very few pieces targeted at the middle of funnel, it must create content for this stage.

Utilize tools such as Ahrefs that analyze the average time spent on page and content Marketing funnel bounce rates of each piece to determine how targeted your content is. The higher these numbers, the better performing your content.

After you've put together content to be the top of your content marketing funnel It's essential to keep it current and relevant. This will keep your audience interested in your brand and its products and services. This can be done by creating new content which is focused on keywords, addresses questions that your audience is likely to look for, and highlights the latest information regarding your product or industry.

As your audience steps onto the MOFU stage they'll want more detailed information about your product or service as and ways to resolve their issues. At this stage it is crucial to establish trust by providing authentic reviews and demonstrating value.

The final phase of the content marketing funnel is when your target audience will make a purchasing decision. This is accomplished through gated content that requires an email or other form of registration to access. The content is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team will follow to follow up.

You can still influence the customer journeys through your brand, even though the support and sales teams are responsible for customer retention. Create content that will delight your customers throughout the entire process of content marketing. This could include helpful resources, behind-the scenes information and special offers that only your customers have access to. If you can create a sense of trust among your audience they'll become authentic advocates for your product and reduce your sales cycle times.