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It can help you improve your position on Google and other search engines, bring targeted customers to your site, and increase website traffic.<br><br>On-page SEO is focused on a few major factors that you can control, like meta descriptions, keyword optimization, and title tags. It also focuses on improving other elements of your website, like heading structure, image optimization, and content.<br><br>On-page optimization is incomplete without title tags. They inform search engines about the content of your page. They are also a great way for search engines to discover keywords that are relevant and connected to your brand or business.<br><br>Alt text is an additional on-page SEO factor to be aware of, since it allows you to add additional keywords to your page without needing to add them directly. 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